Friday, 26 October 2007

Abercrombie & Fitch

For a main stream fashion line they use hot models, and I have found out why, they use people that work in their stores rather than going through fashion agencies.

Abercrombie & Fitch is an American lifestyle brand and company that sells "Casual Luxury" apparel. The company encompasses four brands: Abercrombie & Fitch, abercrombie, Hollister Co., and Ruehl No.925. The merchandise is sold in the brands' retail stores, catalogs and online.


As of June 2007, the company operates 984 stores in all U.S. states except Wyoming, six stores in Canada (3 of which are Hollister Co. stores), and one store in Savile Row, the first international flagship store opened in London, England on March 22, 2007. Abercrombie & Fitch Co. plans to continue expanding to Japan and adding more stores in Canada. Another brand, known as Gilly Hicks, an Australian-themed Lingerie concept, is set to open its first store on January 2008 in Natick, Massachusetts. A&F company is currently headed by Michael S. Jeffries since the company's rebirth in 1988.


Founded in 1892, the company was for many decades mainly an elite excursion goods retailer. It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned as a lifestyle brand in present day.


1 comment:

Anonymous said...

That's my English teacher!
hahhh, Mark Cook.
From Ohio.